As the year draws to a close, the spirit of generosity really opens up, paving the way for an incredible surge in charitable giving. The statistics speak volumes, revealing a heartwarming trend that underscores the power of compassion and altruism.

Since you’re leading a nonprofit, you’re probably well aware that a staggering 30% of annual giving occurs within the month of December alone. It’s a time when hearts are open, and the desire to make a difference resonates profoundly. Even more astonishing, the last three days of the year witness a flurry of goodwill, with 10% of the year’s total donations pouring in, embodying the epitome of giving in the eleventh hour.

Surprising Stats & an Unsung Hero

What’s truly inspiring is the resounding belief held by 77% of individuals: the conviction that everyone can make a difference by supporting causes close to their hearts. This collective faith in the power of individual action fuels a movement of kindness that knows no bounds.

Another compelling facet is the average number of charities each person supports, standing at 4.5 nonprofits per giver. This statistic exemplifies the diversity of causes that people champion, illustrating a mosaic of support for various issues, from education and health to the environment and beyond.

Women emerge as unsung heroes in the realm of philanthropy, constituting 64% of donations. (Is anyone really surprised by this?) Their impactful contributions underscore their pivotal role in shaping a more compassionate world. (As a sidenote, if you haven’t seen some of the research done by The Girl Effect, we’d highly recommend it.)

Moreover, the heartening fact that 69% of the population engages in giving highlights a beautiful tapestry of generosity woven into the fabric of society. It reflects a shared commitment to uplift communities, alleviate suffering, and create meaningful change.

As we stand on the brink of a new year, these statistics serve as a poignant reminder: our collective efforts, no matter how small, have the power to transform lives and spark hope in the darkest of moments. They encapsulate the profound impact of giving and affirm that, indeed, everyone has the capacity to effect positive change.

***The following content was adapted from an article originally on Clairification.com.

_________________________

What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results?  Would that be of interest?

Well obviously it would be. 

 

So here’s something you still have time to do before EOY giving ends.

 

It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy.

First, let’s look at a typical Donation Landing Page with a call to action via some compelling text, maybe a photo, and a big, bold “Donate” button. Hopefully you’ve optimized it for mobile too.  And, no matter what device your donor uses to access the page, they’re able to complete their gift with no more than two clicks. Check, check, check, check and check.

You’re well on the way (or not quite) to getting some nice traction for your campaign.

But… don’t stop there!

Because you can significantly boost your results if you add one simple thing.

It’s called a LIGHT BOX.

This is also sometimes called a splash page (because when someone visits your website it ‘splashes’ up onto their screen with an important message). It’s a form-based box that literally “lights up” the screen to shine a light on whatever message is your SMIT (single most important thing) at that point in time (some folks also call this a shadow box, pop-up, or high-jacking).

Wait… you say you don’t like ‘pop-ups?’  It’s not about what you like. It’s about what works.  And they do work. Per Sumo, an average pop-up, converts visitors to buyers at 3.09%, and the best around 9.28%. With 100 site visitors a day, that’s an extra 92-274 conversions per month. Nothing to sniff at.

At the end of the calendar year, usually your message will be a donation call-to-action. It usually pops up the first time folks come to you for the period for which you set it up – perhaps once/day during the four to six weeks you’re running your year-end campaign. [The best advice we’ve heard is if your visitor dismisses the popup, don’t show it to her again for at least a week].

Again, you or your leaders might find them annoying. But they work. And they work especially well for targeted campaigns like the end of the calendar year. Your conversion rate from prospect to donor goes up with a light box because more people will see your call-to-action. They can’t help but notice it, because you’ve put it right in their faces.

We’ve worked with nonprofits where end-of-year giving went up more than 30% just from adding a LIGHT BOX, and we’re talking about something that takes less than an hour to build by your web developer.

In case you need a few visual references of a LIGHT BOX done well, here you go!

Carefully crafted, Light Boxes can create more pleasure than displeasure.

Whatever you do, track your results. Don’t be swayed by isolated complaints. It’s overall performance that matters. If your bounce rate spikes, you can always tweak things and perhaps slow down the number of times the Light Box pops up. Or you can try a different message, design and/or call to action.  Light Boxes are a great opportunity for A/B testing.

Ultimately, as they say, the proof is in the pudding. If you find you’re receiving more gifts, this is something you’ll want to continue.

Sahil Bloom is one of our favorite thinkers and writers in the growth, innovation and leadership space. Last year, he dropped 20 Paradoxes that we’ve been thinking about for the last 12 months. We’ve gone ahead and made some edits, but this is largely his thought leadership.

 

As we think about leadership and life in a wholistic way, believing that the best leaders are also fully-orbed, healthy human beings, these paradoxes struck as something we’d want every leader to chew and reflect on. They are almost modern proverbs.

 

The Persuasion Paradox

Have you noticed that the most argumentative people rarely persuade anyone? The most persuasive people don’t argue—they observe, listen, and ask questions. Argue less, persuade more. Persuasion is an art that requires a paintbrush, not a sledgehammer.

 

The Effort Paradox

You have to put in more effort to make something appear effortless. Effortless, elegant performances are often the result of a large volume of effortful, gritty practice. Small things become big things. Simple is not simple.

 

The Wisdom Paradox

“The more I learn, the more I realize how much I don’t know.” — Albert Einstein

The more you learn, the more you are exposed to the immense unknown. This should be empowering, not frightening. Embrace your own ignorance. Embrace lifelong learning.

 

The Growth Paradox

Growth takes a much longer time coming than you think, and then it happens much faster than you ever would have thought. Growth happens gradually, then suddenly.

When you realize this, you start to do things differently. 

 

The Productivity Paradox

Work longer, get less done.

Parkinson’s Law says that work expands to fill the time available for its completion. When you establish fixed hours to your work, you find unproductive ways to fill it.

Work like a lion instead—sprint, rest, repeat. 

 

The Speed Paradox

You have to slow down to speed up. Slowing down gives you the time to be deliberate with your actions.

You can focus, gather energy, and deploy your resources more efficiently. It allows you to focus on leverage and ROI, not effort.

Move slow to move fast. 

 

The Money Paradox

You have to lose money in order to make money. Every successful investor & builder has stories of the invaluable lessons learned from a terrible loss in their career.

Sometimes you have to pay to learn. Put skin in the game. Scared money don’t make money! 

 

The News Paradox

The more news you consume, the less well-informed you are. The @nntaleb noise bottleneck: More data leads to a higher noise-to-signal ratio, so you end up knowing less about what is actually going on.

Want to know more about the world? Turn off the news. 

 

The Icarus Paradox

Icarus crafted wings—but flew too close to the sun, so they melted and he fell to his death.

What makes you successful can lead to your downfall. An incumbent achieves success with one thing, but overconfidence blinds them to coming disruption.

Beware! 

 

The Failure Paradox

You have to fail more to succeed more. Our greatest moments of growth often stem directly from our greatest failures.

Don’t fear failure, just learn to fail smart and fast.

Getting punched in the face builds a strong jaw. 

 

The Hamlet Paradox

“I must be cruel only to be kind.” — Hamlet

In Hamlet, the protagonist is forced to take a seemingly cruel action in order to prevent a much larger harm.

Life is so complex. The long-term righteous course may be the one that appears short-term anything but. 

 

The Tony Robbins Paradox

In investing, the willingness to admit you have no competitive advantage can be the ultimate competitive advantage. Strong self-awareness breeds high-quality decision-making. Foolish self-confidence breeds nothing of use.

Be self-aware—act accordingly. 

 

The Shrinking Paradox

In order to grow, sometimes you need to shrink.

Growth is never linear. Shedding deadweight may feel like a step back, but it is a necessity for long-term growth.

One step back, two steps forward is a recipe for consistent, long-term success. 

 

The Death Paradox

Know your death in order to truly live your life.

Memento Mori is a Stoic reminder of the certainty and inescapability of death. It is not intended to be morbid; rather, to clarify, illuminate, and inspire.

Death is inevitable. Live while you’re alive. 

 

The Say No Paradox

Take on less, accomplish more.

Success doesn’t come from taking on everything that comes your way.

It comes from focus—deep focus on the tasks that really matter.

Say yes to what matters, say no to what doesn’t.

Protect your time as a gift to be cherished. 

 

The Talking Paradox

“We have two ears and one mouth so that we can listen twice as much as we speak.” — Epictetus

If you want your words and ideas to be heard, start by talking less and listening more.

You’ll find more power in your words.

Talk less to be heard more. 

 

The Connectedness Paradox

More connectedness, less connected. We’re constantly connected, bombarded by notifications and dopamine hits.

But while we have more connectedness, we feel less connected.

Put down the phone. Look someone in the eye. Have a conversation. Breathe. 

 

The Taleb Surgeon Paradox

Looking the part is sometimes the worst indicator of competency.

The one who doesn’t look the part has had to overcome much more to achieve its status than the one from central casting.

If forced to choose, choose the one that doesn’t look the part. 

 

The Looking Paradox

You may have to stop looking in order to find what you are looking for.

Have you noticed that when you are looking for something, you rarely find it?

Stop looking—what you’re looking for may just find you.

Applies to love, business, investing, or life… 

 

The Constant Change Paradox

“When you are finished changing, you are finished.” — Benjamin Franklin

The only constant in life is change.

Entropy is reality.

It’s the one thing you can always count on—the only constant.

Embrace it—be dynamic, be adaptable. 

 

The Control Paradox

More controlling, less control.

We have all seen or experienced this as children, partners, or parents.

The most controlling often end up with the least control.

Humans are wired for independence—any attempts to counter this will be met with resistance. 

 

The Fear Paradox

The thing we fear the most is often the thing we most need to do.

Fears—when avoided—become limiters on our growth and life.

Make a habit of getting closer to your fears.

Then take the leap (metaphorically!)—you may just find growth on the other side. 

 

Follow @SahilBloom for more threads on growth, business, and decision-making. He also writes deep-dives on these topics in his weekly newsletter, which you can join here: https://sahilbloom.substack.com